Job Description:

The Social Media & Marketing Intern is responsible for all the creative content deliverable for brand, product launches, social media.

Main responsibilities:

  • Leveraging apps like Hootsuite to track weekly progress on all social media platforms.
  • Tracking the progress of company website blog/poster creation and distribution.
  • Create and drive awareness of our regional/market launch events by liaising with and building relationships with influencers.
  • Research appropriate online sites, forums, networks for the target market for telling a stronger stories of our products.
  • Use photos, videos and web content to create interesting posts on a daily basis.
  • Creating inventive and viral ad campaigns to assist in product launches in exciting smartphone and IoT product line ups.
  • Be part of the ninja marketing team in making impact on launching new exciting tech products!

Requirements of the role

  • Fun and outstanding writing skills.
  • Super social personality and very catchy on today’s trend on social media.
  • Advanced knowledge of using video editing or graphic design skills preferred.
  • Knowledge or Experienced in Facebook Ads, Google Analytics and Google Adwords preferred.
  • Project management experience and attention to detail and organization would be a definite advantage.

Job Description:

About Coolpad:

Coolpad is one of the top global mobile device brands focused on bringing affordable, reliable products with the best user experience to global consumers. We have been operating globally since 1993 and expanded into the U.S. market, headquartered in San Diego, California, in 2012 with strong product quality and clear value proposition. We believe that a consumer should never have to choose between quality and affordability, and pride ourselves on the ability to provide cost-efficient, powerful, and reliable mobiledevices.

Responsibilities:

  • Effectively collaborate with internal and external partners to ensure successful launch execution through strategic go-to-market planning
  • Execute a go-to-market process, working as the project manager and coordinator between multiple stakeholders and groups, with an eye towards product audience and positioning
  • Lead multiple internal and external cross functional alignment meetings which requires strong leadership, organization, and collaboration
  • Communicate device specifications from a consumer-benefit perspective to assist in the development of relevant product use cases and messaging
  • Use strategic thinking to develop product positioning, vision, strategy and messaging for new products
  • Monitor field activities to evaluate customer experience and product satisfaction to highlight marketing opportunities and risks
  • Coordinate internal and external communication about product releases

Qualifications:

  • 2+ years marketing experience in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, consumer packaged goods or retail
  • Bachelors Degree in Marketing or Business or Equivalent Work Experience
  • Knowledge of go to market strategies and marketing life cycle management.
  • Strong verbal and written communications skills, with the ability to convey business and technical concepts to subject matter experts and non-technical professionals
  • Experience in defining and executing go-to-market strategies
  • Ability to influence, lead and coach cross functional teams
  • Ability to work in fast paced and highly competitive industry with collaborative approach
  • Requires strong leadership skills
  • Strong communications skills by presentation, written and verbal methods
  • Broad understanding of program and product management concepts