April 30, 2018
Channel Marketing Manager

Full Time
Posted 3 months ago

Job Description:

About Coolpad:

Coolpad is one of the top global mobile device brands focused on bringing affordable, reliable products with the best user experience to global consumers. We have been operating globally since 1993 and expanded into the U.S. market, headquartered in San Diego, California, in 2012 with strong product quality and clear value proposition. We believe that a consumer should never have to choose between quality and affordability, and pride ourselves on the ability to provide cost-efficient, powerful, and reliable mobiledevices.


  • Effectively collaborate with internal and external partners to ensure successful launch execution through strategic go-to-market planning
  • Execute a go-to-market process, working as the project manager and coordinator between multiple stakeholders and groups, with an eye towards product audience and positioning
  • Lead multiple internal and external cross functional alignment meetings which requires strong leadership, organization, and collaboration
  • Communicate device specifications from a consumer-benefit perspective to assist in the development of relevant product use cases and messaging
  • Use strategic thinking to develop product positioning, vision, strategy and messaging for new products
  • Monitor field activities to evaluate customer experience and product satisfaction to highlight marketing opportunities and risks
  • Coordinate internal and external communication about product releases


  • 2+ years marketing experience in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, consumer packaged goods or retail
  • Bachelors Degree in Marketing or Business or Equivalent Work Experience
  • Knowledge of go to market strategies and marketing life cycle management.
  • Strong verbal and written communications skills, with the ability to convey business and technical concepts to subject matter experts and non-technical professionals
  • Experience in defining and executing go-to-market strategies
  • Ability to influence, lead and coach cross functional teams
  • Ability to work in fast paced and highly competitive industry with collaborative approach
  • Requires strong leadership skills
  • Strong communications skills by presentation, written and verbal methods
  • Broad understanding of program and product management concepts

Job Features

Job CategoryMarketing

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