JAKARTA, Indonesia, May 16, 2016 – After weeks of speculations, Coolpad, a global smartphone brand with more than 20 years’ experience, today officially launched the Coolpad Max smartphone in Indonesia. The launch event was held at the Grand Ballroom, Ritz-Carlton Hotel, Pacific Place with around 1,000 attendees, including CEO and media from Coolpad China and Vietnam. The event itself is part of Coolpad Max Global Launch which also held in Europe and Asia.
“Coolpad will continue to create sophisticated products that empower you to do more, and live more securely than ever. Our products and services will connect you to each other and become essential and beloved parts of your lives,” said Mr Douglas Li, CEO of Coolpad Group. “With the introduction of Coolpad Max, we want to help our users expand their world and get dual experience.”
Brings Maximum Experience with a Bundled of Latest Technology
Coolpad Max comes with the World’s First Dual Space feature, which enable users to separate their personal and professional life, without the need to use two different smartphones. Dual Space also allows its users to have two accounts WhatsApp, Facebook, Line, BBM, and other social media applications in a single smartphone with a BiLogin feature. Coolpad also embeds encryption technology that provides protection for the two sides of your life. Thus, any data, contacts, photos, videos, and applications stored on the smartphone can be well protected without worrying about data leakage.
Performance is assured thanks to the advanced Qualcomm Snapdragon 617 MSM8952 1.5 GHz 64 bit Octa-core processor with 4GB RAM for a fast user experience. With the reliable Qualcomm Quick Charge 3.0 technology and 9V/2A charger, you will get more than 2 hours talk time with only 5 minutes of charging! So you will never have to worry about losing power during important moments.
At just 7.6mm thin and only 170g weight, the Coolpad Max is brings you a punchy visual and amazing experience, thanks to a 5.5 inches FHD display with 1500:1 contrast ratio and 95% color gamut. In addition, Coolpad also pinned Edge Curved Glass 2.5D screen reinforced with Corning Gorilla Glass 4 anti-scratch and anti-fingerprint coating films.
With a Full Metal Unibody Chassis design and two color variations, including Gold and Rose Gold, Coolpad Max offers a premium design for global market, whilst allowing you to showcase your individual style. Sleek, stylish and a comfortable fit in the hand, The Max feels as good as it looks. 97% of the Coolpad Max’s material is made of pure metal. And in order to increase its durability, Coolpad utilizes highly precise 54 processes 10 CNC Milling to ensure its durability.
There are very thin 1.4mm dual-antenna line (thinner than other smartphones, i.e. 2.0mm) on the chassis used on the smartphone. This design makes a stronger signal transmission up to 60% and provide a better mobile signal reception up to 30%. Coolpad holds 13 patents in developing this Tridimensional Coupling Antenna technology
Coolpad Max features 13 MP rear camera and f/2.0 lens armed with ISOCELL CMOS technology to bring lighter but less color inference. 6P lens minimize the color distortion to produce a brilliant photo. Also it supports PDAF (Phase Detection Auto Focus) to be faster for focusing and Dual Tone LED make your skin to be more natural.
In order to improve security for its users, Coolpad also added the latest fingerprint technology that can deliver a convenient, security, and reliable on Coolpad Max. Fingerprint features not only can be used to unlock the smartphone, but also can be used as the App Shortcut, Quick Capture, One Key Dial, Switch Space, and many more!
Bring Advanced Technology for the Middle Class
With the technology and capabilities, Coolpad Max specifically presented to the upper class who do not want to interfere their private life with professional affairs, without the need to use two smartphones at once. For the middle class, Coolpad also presents a smartphone sports with Dual Space and the fingerprint technology. The smartphone, named Coolpad Max Lite, has a symmetrical design made of aluminum material titanium, in order to maintain the durability and increase user comfort.
This smartphone is powered by a MSM8929 1.4GHz 64bit Octa Core processor with 3GB RAM capacity, to deliver similar performance with Coolpad Max. The 5.5 inches HD display with 2.5D Scratch-resist glass lets you enjoy your videos and pictures in the finest detail.
Cooperating with Chicco Jerikho as the Brand Ambassador
Coolpad is delighted to announce the signing of Chicco Jerikho as its new Brand Ambassador. The award winning actor already featured in a new integrated campaign for Coolpad which will run across TV, print and online channels as well as in-store – rolling out from April 2016.
“Chicco Jerikho is a strong, passionate man and known as a versatile artist who very active and has two different roles. This fits with the motto of Coolpad Max, the ‘Dual in One’,” said Jevees Jiang, CEO of Coolpad Indonesia. “We are admires him for his principles, his talents and his ability to juggle a demanding acting career with being a great businessman.”
“I am thrilled to be part of the Coolpad family. As we know, Coolpad always committed to deliver a sophisticated smartphone equipped with the latest technology,” said Chicco Jerikho. “This is in line with my passion to continue to deliver the best work, both in professional and personal life.”
Availability and Price
Coolpad Max will be available to pre-order for an exclusive price of [pre-order price] starting from [date]. You can register at [kindly advise] to participate in the initial sale period. The registration is open from [opening date] up to [closing date]. If you are registering within the time period, you will get [bonus or promo]. While Coolpad Max Lite will be available in Indonesia from the beginning of June 2016 [kindly advise].
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Coolpad, one of the top smartphone brands in China, was designed and established by Yulong Computer Telecommunication Scientific (Shenzhen) Co., Ltd. (“Yulong Telecommunications”). Founded in April 1993, Yulong Telecommunications went IPO on the Hong Kong stock market HKEx in 2004 under the name China Wireless Technologies group (stock trade code: 2369), later changed to Coolpad Group. With 6 R&D facilities worldwide, the company continues to invest heavily in developing innovative cellular, wireless, and mobile technology products. Coolpad has become one of the top cellular device manufacturers in the world and was recently ranked 7th largest smartphone OEM by IDC. Coolpad has been recognized with many industry accolades, including a recent ranking of #342 on the China Fortune 500 company in the annual 2013 list by FORTUNE 500 CHINA Magazine. Coolpad also ranked 47th on the China top 100 Electronics & Info Enterprises list. Coolpad is committed to consistent future success, which we believe will come in the form of building a powerful global juggernaut out of their flagship Coolpad brand. Empowering everyone everywhere is Coolpad’s vision in the coming years.